Red Mountain Wholesale is pleased to announce the opening of its new warehouse in Denver, Colorado. 

About Red Mountain

            Evan and Kelly Mickelsen founded Red Mountain Wholesale in 1997 in Provo, Utah.  The only experience they had at that time was Evan’s part-time job as a delivery driver for another wholesale florist while he was in school.  At that company, he saw many missed opportunities.  He thought there were some ways in which he could better serve the area retail florists.  Evan and Kelly rented a 4,000 square foot basement warehouse, built a cooler, traded their car for a delivery minivan, and started selling flowers. 

            From this humble beginning, Red Mountain has become one of the largest and most respected wholesale florists in the state of Utah.  Red Mountain became this way by offering the highest quality flowers and the best customer service.  Colorado retail florists will find that same commitment to service and quality at Red Mountain Wholesale Colorado. 

            As part of the Tradewinds buying group, Red Mountain has access to the best farms in the world.  Red Mountain is the exclusive distributor for the premium rose farm, Greenrose.  This farm has become the standard for some of the most selective florists.  Retailers will be familiar with some of the other rose farms, such as Excellence, Unique, Floreloy, and many others.  Red Mountain is committed to finding the best farms in the world and receives shipments from farms located in every continent except Antarctica.

            Red Mountain is proud of its expert group of employees.  Three of them will make the move from Utah to Colorado to start the business.

Fred Michel is one of the most experienced wholesale florists in the country.  He was the managing partner of three successful startups for a wholesale chain on the east coast.  At this chain he was also the corporate rose buyer.  He has vast experience in design, growing, sales, management, and purchasing – virtually every aspect of the floral world.  As the son of retail florists, he was literally born into the industry.

Julie Jewel has almost 30 years of experience in the industry as a wholesaler, grower, and designer.   She ran an interior design company for the Marriot Corporation.  She also has extensive floral supply buying experience, and will be in charge of the supplies department at Red Mountain.  Customers will find her to be extremely helpful for supplies and fresh flower orders.

Brady Tolley started working for Red Mountain Wholesale in 2002.  He has worked as a processor, order puller, delivery driver, supervisor, buyer, and general manager.  For his relatively young age, he is one of the most experienced people in the wholesale floral industry.

            Each of these employees is very customer service-oriented, and will be happy to help in any way possible.  Red Mountain’s mission is to be instrumental in growing the business of retail florists. 

            We look forward to growing your business !